Hitachi GST Appoints Steve Pereira as Vice President Of EMEA
Mon 14 Sept, 2009

Havant, UK – September 14, 2009 – Hitachi Global Storage Technologies (Hitachi GST) today announced that it has named Steve Pereira to the role of Vice President of Europe, Middle East and Africa (EMEA). Pereira returns to a European role, after spending the last two years based in the U.S. as Vice President of Business Management, where he focused on supporting Hitachi GST’s return to profitability in 2008.

In this new role, Pereira will lead all sales, marketing and business operations in the region. He will focus on growing channel presence for the company’s line of Hitachi and G-Technology-branded external storage solutions, as well as its broad portfolio of enterprise, desktop, mobile and consumer electronics hard drives.

“Hitachi GST is in one of the most exciting stages the company has been in for years and even though we are still in the midst of a challenging global economy, we continue to make headway in the market,” Pereira said. “I look forward to working with the Hitachi teams across EMEA to grow our channel business, launch our branded external storage products and address new market opportunities.”

Pereira has worked in the global IT storage industry for more than 30 years in business management, finance and sales and marketing, and has held executive roles throughout the U.S., EMEA & Asia Pacific. Pereira is a member of the Institute of Directors in the United Kingdom.

Pereira is based in the Hitachi GST Havant office in the UK.

About Hitachi Global Storage Technologies
Hitachi Global Storage Technologies (Hitachi GST) develops advanced hard disk drives, enterprise class solid state drives, and innovative external storage solutions and services used to store, preserve and manage the world’s most valued data. Founded by the pioneers of hard drives, Hitachi GST provides high-value storage for a broad range of market segments, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Personal Storage. Hitachi GST was established in 2003 with its headquarters located in San Jose, California. For more information, please visit the company’s website at http://www.hitachigst.com.

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 400,000 employees worldwide. Fiscal 2008 (ended March 31, 2009) consolidated revenues totaled 10,000 billion yen ($102.0 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials, logistics and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Hitachi trademarks are authorized for use in countries and jurisdictions in which Hitachi has the right to market the brands. Hitachi is not liable for third parties’ unauthorized use of Hitachi trademarks.

Contact:
Erin Hartin
Hitachi Global Storage Technologies
303-284-7790
Erin.Hartin@HitachiGST.com