Hitachi Strengthens Distribution Network in Russia
Thur 11 Sept, 2008

Trinity Electronics to Distribute Full Portfolio of Hitachi Hard Drives; Increased Access to Storage Allows Russian Consumers to Fully Participate in the Tera Era

MOSCOW, Russia – September 11, 2008 – Hitachi Global Storage Technologies ( Hitachi) today announced that it has signed an agreement with Trinity Electronics to distribute its full range of hard drives to customers in Russia. Trinity Electronics joins existing Hitachi distributors ASBIS and ELKO, in broadening the availability of Hitachi products across Russia. The new distribution agreement will allow Hitachi to continue its regional market growth and extend business opportunities for a growing network of channel partners.

The amount of digital information created, captured and duplicated around the world continues to grow at an uninterrupted pace. Russia is no exception, as consumers have driven explosive terabyte growth in recent years. Expanding the reach of Hitachi hard drives through our distribution partners is expected to accelerate this trend and allow Russian consumers to fully participate in the Tera Era. A Hitachi white paper and more details about the Tera Era can be found at www.hitachigst.com/TeraEra.

Hitachi identified Russia as a major growth opportunity in 2005 and since then has invested heavily in branding, promotional and customer support activities. Hitachi’s focus and efforts in the region have generated significant growth in recent years.

“The addition of Trinity Electronics as a distributor in Russia helps us achieve several key goals -- expand our global presence, capture emerging market growth and continue to build a channel network that allows Hitachi and its partners to be successful,” said Nick Kyriacou, EMEA director for Hitachi Global Storage Technologies. “We look forward to working with Trinity Electronics in Russia and the CIS member states.”

Trinity Electronics is a leading distributor of computer hardware and software serving Russia and the CIS (Commonwealth of Independent States) markets. Since 2002, the company has specialized in the distribution of storage products and devices including optical storage devices and drives, hard drives and servers. Trinity Electronics will distribute Hitachi’s broad product line of hard drives used in notebook and desktop PCs, network servers and consumer electronics devices.

“We’re confident that Hitachi’s industry-leading hard drive products and our local expertise will help both companies establish a stronger and satisfied customer base, said Julie Kaznacheeva, director of distribution for Trinity Electronics. “We’re pleased to establish this mutually beneficial relationship to help meet our customer’s needs and the strong demand for Hitachi’s hard disk drives in the region.”

The appointment of Trinity Electronics reinforces Hitachi’s commitment to emerging markets and its regional customers. Hitachi recently announced the appointment of ABC Data to serve as the company’s distributor in the Czech Republic, Poland and Slovakia.

About Hitachi Global Storage Technologies

Hitachi Global Storage Technologies, based in San Jose, CA, develops advanced hard disk drives to store and preserve the world’s valued data. Founded by the pioneers of hard drives, Hitachi GST enables users to fully engage in the digital lifestyle by providing high-value, high-capacity storage in formats suitable for the office, in the home or on the road. With vertically integrated research, design and manufacturing capabilities, Hitachi GST delivers leadership technology and quality to its global customer base.

With approximately 33,000 employees worldwide, Hitachi GST offers a comprehensive range of hard drive products for desktop computers, high-performance storage systems and servers, notebooks and consumer devices. For more information, please visit the company’s website at www.hitachigst.com.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 390,000 employees worldwide. Fiscal 2007 (ended March 31, 2008) consolidated revenues totaled 11,226 billion yen ($112.2 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, logistics, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Contact:
Jim Pascoe
Hitachi Global Storage Technologies
408-717-7924
james.pascoe@hitachigst.com