07-28-2008, San Mateo and Santa Ana, California - Bump up your green meter with Fabrik’s (www.fabrik.com) new SimpleTech [re]drive™, the world’s most energy-efficient, resource-conscious, Turbo USB 2.0 external storage and backup drive. From its sustainable bamboo and recyclable aluminum enclosure, to its packaging and Energy Star® power adaptor, the SimpleTech [re]drive helps make the world a little greener while storing and protecting your data. With Turbo USB 2.0, which delivers up to 25 percent faster performance than USB 2.0, the [re]drive is speedy and reliable with plug n’ play simplicity for both Mac and PC users. To help you steer clear of life’s little digital disasters, the SimpleTech [re]drive’s automated backup software saves copies of your stuff on the drive, and on encrypted, secure servers using Fabrik Ultimate Backup (www.FabrikUltimateBackup.com) for ultimate online backup protection.
“Many consumers are concerned with helping solve the most important environmental issue of our time - protecting our planet from the threats of climate change,” said Matt McRae, vice president of marketing at Fabrik. “At Fabrik, we’re making an effort to support the environment, while adapting our products to better meet consumer needs and interests. We know we have a lot more work to do across the board as a company, but we’re committed to change and hope we’ll make a small dent in improving the environment - through our products, services, partner choices and company best practices.”
[re]think
As standard industry practice, Fabrik ensures that all of its products adhere to stringent, regulatory compliance standards such as Grunpunkt, RoHS and WEEE.
[re]store
The SimpleTech [re]drive is a reliable alternative for protecting precious data on a Mac or PC. A simple-to-use wizard guides you through a one-time set up process, where you can easily select what day, time, or specific files or folders you want protected. For PC users, virus protection is included to help prevent the transfer of infected files before the backup occurs. Free updates are continually made available to provide ongoing protection from the latest viruses. The backup software also lets you create a disaster recovery CD that can be used to boot your system in case of system failure, which could save hours of reinstalling the OS and various applications.
While backing up your digital files to the [re]drive is important, Fabrik Ultimate Backup provides the ultimate online backup data protection, so no matter what sort of disaster strikes your external drive or computer - a spilled drink, theft, fire, or other natural disaster - your pics, flicks and tunes are safe. Each SimpleTech [re]drive comes with 2GB of free online backup space, or for less than $5 per month you get unlimited capacity to securely backup all of your important files and media collections offsite. All online backups are secure, encrypted and most importantly are unobtrusive; performing incremental backups, so only the smallest amount of content that has been changed or modified within your files will be updated. Fabrik Ultimate Backup is also available as a standalone online backup service.
Fabrik’s new SimpleTech [re]drives Turbo USB 2.0 external drives are available today at many U.S. retail store and online sites. Manufacturer’s suggested retail pricing (MSRP) is $159.99 for 500GB.
Along with the [re]drive, Fabrik also announced today the availability of the new SimpleTech SimpleDrive and a new 500GB Signature Mini Portable USB 2.0 Drive. For more information about Fabrik’s new products, please visit www.fabrik.com.
About Fabrik, Inc.
Fabrik delivers a blend of online services, software, memory and storage solutions that help consumers, small businesses and A/V professionals store, access and manage their growing collections of digital content. The company's online services, www.joggle.com and www.FabrikUltimateBackup.com, are marketed directly to consumers online, and through global channel partnerships. Fabrik's leading storage brands include SimpleTech and G-Technology. For more information, please visit www.fabrik.com. Fabrik Inc., founded in 2005, is a privately owned company headquartered in San Mateo with offices in Santa Ana and Culver City, California.
* Estimated power savings per daily watts. Savings will vary depending on how long the external drive and/or computer system is left on. Calculations are based on using a traditional 7200RPM 500GB external drive running 24/7 at 200 watts/day (10% R/W, 90% idle), compared to the [re]drive running 5/24 at 19 watts/day (10% R/W, 90% idle) in a system that sleeps or is turned off.
** Calculations are based on using Spring Light’s CO2 Savings formula: http://www.springlightcfl.com/consumer/energy_savings_calculator.aspx and the [re]drive running at 5/24 (180 watt savings X 365 days X 5 year life = 328K watts). The CO2 contribution of 1000 watts is 1.45lbs, calculating to 328,000w * 1.45lbs/1000w or 475 lbs of CO2 saved.
About Hitachi Global Storage Technologies
Hitachi Global Storage Technologies develops advanced hard disk drives to store and preserve the world’s valued data. Founded by the pioneers of hard drives, Hitachi GST enables users to fully engage in the digital lifestyle by providing high-value, high-capacity storage in formats suitable for the office, in the home or on the road. With vertically integrated research, design and manufacturing capabilities, Hitachi GST delivers leadership technology and quality to its global customer base.
With approximately 33,000 employees worldwide, Hitachi GST offers a comprehensive range of hard drive products for desktop computers, high-performance storage systems and servers, notebooks and consumer devices. For more information, please visit the company’s website at www.hitachigst.com.
About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT/TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.
Contact:
Jim Pascoe
Hitachi Global Storage Technologies
Tel: +1-408-717-7924
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